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Heyday-Sierra College Press Publishing Partnership

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Sierra College Press - Heyday Books posterThe Sierra College Press is pleased to announce that in 2011 it entered into a multi-year, multi-book publishing partnership with Heyday Books.

Heyday is an independent, nonprofit publisher and unique cultural institution. They promote widespread awareness and celebration of California's many cultures, landscapes, and boundary-breaking ideas. Through their well-crafted books, public events, and innovative outreach programs they are building a vibrant community of readers, writers, and thinkers.

Heyday was founded by Malcolm Margolin in 1974 when he wrote, typeset, designed, and distributed The East Bay Out, a quirky, personal, affectionate guide to the natural history of the hills and bayshore around Berkeley and Oakland. Out of this modest first effort a major California cultural enterprise has taken shape. Heyday publishes around twenty-five books a year, founded two successful magazines—News from Native California and Bay Nature—and has taken a lead role in hundreds of prominent public education programs throughout the state.

The Sierra College Press will work closely with Heyday publisher Malcolm Margolin to develop high-quality books focusing on the Sierra Nevada region.

Under this renewable agreement, which is for three years, Sierra College provides $75,000 to produce at least three books within a five year period.

The partnership was approved by the Sierra College Board of Trustees in honor of retiring College Trustee Barbara Vineyard, in recognition of her 28 years of extraordinary service to Sierra College.

Here is a photo gallery of book covers of Heyday’s Sierra Nevada books.

Heyday-Sierra College Press Publishing Partnership Mission Statement

Approved February 8, 2012 by the Sierra College Press Board of Directors Approved March 14, 2012, by Heyday

The mission of the Heyday-Sierra College Press Publishing Partnership is to produce quality books with unique and thought-provoking perspectives that examine and celebrate Sierra Nevada history, culture, science, and public policy. The works published by this partnership will strive to inspire, entertain, inform and enlighten. Our ultimate goal is to create enduring publications that make a difference.

The Heyday-Sierra College Press Publishing Partnership will:

  • Work with and strengthen Sierra Nevada scholars, institutions and organizations that are striving to protect, preserve and improve the future well-being and good health of the region
  • Develop new artists and authors with a goal of preserving the memories, achievements and traditions of past generations
  • Introduce young people, students, visitors and newcomers to the extraordinary Sierra Nevada story
  • Build upon the reputation of Sierra College, the Sierra College Press and Heyday for scholarship and outreach to help nurture a more informed Sierra Nevada community
  • Promote discussion of important issues facing the Sierra Nevada both today and in the future

Statement by Malcolm Margolin, Publisher of Heyday Books:
Malcolm Margolin

"Over the course of many years Heyday has developed the capacity to edit, design, print, promote, and distribute great books. But in the end we’re only as good as the material that comes to us. With its deep roots in the Sierra landscape, with its connection to the history, art, literature, and culture of the region, with its passion for place and its love of community Sierra College provides the perfect partnership."

Statement by Gary Noy, Editor-in-Chief, Sierra College Press from 2005-2012:
Gary Noy

"Our splendid relationship with Heyday has been a highlight of the development of the Sierra College Press into the first and only full-service academic press operated by a community college in the United States. We are proud to be associated with the premier regional publisher of California history, literature, science and culture, and honored to work with an influential pioneer in examining Native California culture. We look forward to a long and happy partnership publishing many high-quality books on issues that interest and impact the Sierra Nevada today and in the future."

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