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La Semana Latina

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A Week of Latino History, Culture and Significance

The Student Success Scorecard hints at the richness of diversity that uniquely defines Sierra College. As a college campus of higher learning, our obligation is to enhance knowledge by providing innovative and real-life programs of study for students and surrounding communities.

One distinct example is La Semana Latina: A Week of Latino History, Culture and Significance.

During the month of March, Sierra College schedules an annual series of student programs and activities to help in our understanding of the beauty, complexity and diversity of the Latino community. Cited by the U.S. Census Bureau as the largest ethnic minority group in the nation, it is easy to see how the value of our understanding becomes essential and meaningful.

Please accept our invitation to visit and learn about the American experience of being Latino.


March 2-31, 2015, Latino Book Display: LRC, 2nd Floor

Monday, March 23, 2015

  • 11:30am-12:30pm, Quad area: Mariachi Los Gallos
  • 5-7pm, Room D-12: Latino Film Festival 1, "Ruben Salazar"

Tuesday, March 24, 2015

  • 11am-12:20pm, Fireside Room: Music from the Chicano/a Movement, Professor Jason Roberts
  • 12:30-2:30pm, Quad area: the Original Cowboys: A Vaquero Perspective. Displays and Mechanical Bull Rides
  • 5-7pm, Room W-110: Lation Film Festival 2, "7 Soles"

Wednesday, March 25, 2015

  • 11:30am-12:30pm, Quad area: Veronica Esparza, singer & entertainer
  • 12:30-2:30pm, Quad area: the Original Cowboys: A Vaquero Perspective. Displays and Mechanical Bull Rides
  • 5-7pm, Room W-110: Lation Film Festival 3, "El Cantante"

Thursday, March 26, 2015

  • LRC, Rare Book Room: VOCES: Oral History Project
  • 12:30-2pm, Dietrich Theatre, César Chávez Higher Education Speaker Series, "Mexican American Women of WWII"
  • 3:30-5pm, Fireside Room: Book signing event, Dr. Maggie Rivas-Rodriguez
  • 5-7pm, Room W-110: Lation Film Festival 4, "César Chávez"

March 26, 2015, 

Hidden Voices: Mexican American Women of World War II

Maggie Rivas-RodriguezA Conversation and Book Signing Session, Thursday, March 26, 2015, 3:30-5:00pm Campus Center, Fireside Room

Maggie Rivas- Rodriguez, Ph.D., Associate Professor/Author School of Journalism, Moody College of Communication, University of Texas, Austin

Dr. Rivas-Rodriguez has more than 17 years of daily news experience, mostly as a reporter, for the Boston Globe, WFAA-TV in Dallas and the Dallas Morning News. Her first job was as a copy editor for UPI in Dallas. She served as the Morning New U.S.-Mexico border bureau chief, based in El Paso. Her research interests include the intersection of oral history and journalism, U.S. Latinos and the news media, both as producers of news and as consumers. Dr. Rivas-Rodriguez founded the VOCES Oral History 

Project in 1999, which has videotaped interviews with over 960 men and women throughout the country. Stories based on those interviews are written mostly by UT journalism students, as part of their coursework. VOCES has organized conferences, produced books and mini-documentaries, co-produced a two-act play, and created educational materials. VOCES has become an international resource for documentary film producers, scholars, journalists and the general public. Dr. Rivas-Rodriguez has been active in volunteer efforts to bring greater diversity to the news media. She was on the committee that organized and founded the National Association of Hispanic Journalists in 1982. Dr. Rivas-Rodriguez received her Ph.D. as a Freedom Forum doctoral fellow from the University of North Carolina at Chapel Hill. Her master’s degree is from Columbia University's Graduate School of Journalism and her bachelor of journalism degree is from the University of Texas at Austin.


Rivas-Rodriguez, M., Olguín, B.V., Eds., (2014). Latina/os and World War II: Mobility, Agency, and  Ideology.

Rivas-Rodriguez, M., and Zamora, E., Eds. (2009). Beyond the Latino WWII Hero: Social and Political Legacies of the Latino WWII Generation.

Rivas-Rodriguez, M., Torres, J., DiPiero-D’Sa, M., & Fitzpatrick, L., Eds, (2006). A Legacy More than Words: Stories of U.S. Latinos & Latinas of the WWII Generation.

Rivas-Rodriguez, M., Ed., (2005). Mexican Americans and World War II.

Sponsored by:

Wells Fargo Bank, Associated Students at Sierra College, Equal Employment Opportunity Committee, Puente Club. Supported by: Cesar Chavez Foundation, New Legacy Committee, Sierra College Foundation, Academic Senate, Puente Program, Dream Club, Latino Leadership Council, Art Department, Drama Department, Marketing and Public Relations Department, English Department, Journalism Department, Learning Resource Center, Spectrum Committee, Gender Equity Committee

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