On Friday, February 7, The Dean's lecture series Insights at the Tahoe-Truckee Campus will present “Three million dollars for 30 seconds: Are Super Bowl ads worth it?” Using commercials that are broadcast during this year’s Super Bowl game, business professor Kurt Heisinger will lead a thought provoking presentation about marketing during America’s most watched televised show and one of the world’s most watched sporting events. “This will be a fun interactive session that focuses on what companies are trying to achieve with their Super Bowl commercials,” explains Heisinger. “These commercials are often creative and thought-provoking, which should lead to an interesting discussion.”
In 2013, the average cost of a thirty-second spot exceeded three million dollars. The popularity of viewing the commercials has sparked national super bowl assessments such as USA Today’s Super Bowl Ad meter as well as Ad Age’s “Who's Buying What” chart.
More than 110 million people are expected to watch the game on Feb. 2 and companies such as Audi, Chevrolet, Jaguar, Kia, Hyundai, Go Daddy, Intuit, H&M, Anheuser-Busch, Coca Cola, PepsiCo, and Wonderful Pistachios will be running commercials during the game. It’s been reported that Fox Sports has paid approximately four million dollars for thirty seconds worth of ad time during Super Bowl 2014. Some might point to the huge viewing base as well as the pre and post game media attention that commercials receive as a rationale for why major brands make the investment year after year.
During the Sierra College Insights presentation, Heisinger will lead a discussion about the role and value of marketing during the Super Bowl. Attendees will hear about the cost of producing and airing the commercials and watch and comment on several commercials. Attendees will discuss the emotions evoked through the commercials and identify target audiences by characteristics such as age, location, race, gender and income level.
“Expect a visually rich and compelling session with our much-admired business professor, Kurt Heisinger, on Feb. 7,” shares Dr. Kim Bateman, Executive Dean of Sierra College, Tahoe-Truckee.
There is room for 60 participants on Friday, February 7. Reserve a place by calling (530) 550-2290 with your name, number in your group and phone number. Come early, at 6:30 pm for Socializing and refreshments. The program runs from 7 to 8:15 pm. This event is free and community members are welcome and encouraged to attend. Please RSVP at: (530) 550-2290. The Tahoe-Truckee Campus is located at: 11001 College Trail in Truckee.